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Books by Taylor Hartman

The People Code

In his life-changing book, Dr. Taylor Hartman introduces you to the People Code and why people do what they do. The concept of Motive is a fresh method for analyzing your own innate personality as well as that of those around you. You then have the ability to utilize that knowledge to improve workplace and personal relationships. As an author, psychologist, and leadership coach, Dr. Hartman offers a remarkably astute system for segmenting everyone into specific Motive-types denoted by a color: Red (power wielders), Blue (do-gooders), White (peacekeepers), and Yellow (fun lovers). He then explains how to ensure that all possible alliances between them function at optimum effectiveness. If you struggle with self-acceptance and have questions about why you and others act the way you do, Dr. Hartman and The People Code can help you maximize your life success by improving your day to day relationships.

spot on book

“I ordered this book after reading a bit about it and hearing from friends about it.

This book is fantastic and very insightful, I’ve shown nearly every person I know this book and they all get quite a kick out of it. It’s sometimes so right that it’s scary! Hard to believe that people are so complex and yet so simple at the same time. I’ve now read this book several times and have loaned it out more times then I can count and I always encourage my friends to buy a copy themselves to support the company.

I would highly recommend this book to ANYONE who is interested in looking at themselves or the people
around them in a different light.”

5 out of 5 Stars

this book will change your life

“This book is like reading “Men are From Mars…” for the first time. You’ll never look at yourself or anyone else the same way again. There is a whole marriage counselling system based around this book, because couples on the brink of divorce will read this and completely change the way they treat each other. This kind of crap should be taught in high school.”

John William Loveland
5 out of 5 stars

The Character Code

Develop your character — and powerfully improve the quality of your life

In The Color Code, Taylor Hartman defined the characteristics of the four basic personality types and assigned a color to each. In this exciting sequel, he builds on his groundbreaking research, showing you how to use your color profile as a guide to cultivating a full and balanced character.

The essence of character is the ability to enhance not only our own lives, but the lives of others as well. Here, Dr. Hartman gives you the tools you need to unlock your true potential, including engaging case histories, clearly articulated principles, and step-by-step exercises for:

  • Recognizing your innate — and developed — strengths
  • Identifying your core motivations
  • Communicating more effectively
  • Focusing your commitments
  • Discovering the importance of character “stretching”

Presented with refreshing style and candid professionalism, this revolutionary guide provides tremendous counsel for identifying and embracing an enhanced life.

When you are ready to look inside yourself, this is the book to get you started.

“It might seem simplistic at first, but the further I read into the book, and the more of the work I did from its pages and tests, the more I was able to see the value in this little paperback volume. I would definitely recommend this book to anyone looking to expand their knowledge of themselves and others, and for personal growth. Seller shipped very quickly, and I was pleased to find it was an autographed copy.”

D. M. Cavalier
5 out of 5 Stars

Fantastic book!

“Changed how I see people and how I can better relate to them: speak to them in their “language.” This book is a game-changer with relationships, very insightful. I’d recommend to anyone. I would also caution to use this book as a guide and not as a gospel. Understanding people is a good thing, putting them in boxes is entirely different story. Good stuff.”

5 out of 5 Stars

The People Code and Character Code:
Omnibus Edition

A must-have omnibus edition of The People Code and The Character Code with a new Introduction from Dr. Taylor Hartman, celebrating thirty years of his revolutionary work on understanding motivation and character.

As an author, psychologist, and leadership coach, Dr. Taylor Hartman offers an incisive system for improving your understanding of yourself and others and strengthening your day-to-day relationships. In first The People Code and then The Character Code, Dr. Hartman introduces the Color Code Personality Profile, explaining why people do what they do by identifying four basic personality types and showing you how to use “color profiles” to cultivate rich and balanced character and relationships.

All people, reveals Dr. Hartman, possess one of four driving “core motives,” classified by color: Red (“power wielders”), Blue (“do-gooders”), White (“peacekeepers”), and Yellow (“fun lovers”). Once you understand your color code—and the color codes of others—you can analyze your own innate personality and use that knowledge to balance your relationships, both personal and professional.

The essence of character is the ability to enhance not only your own life, but the lives of others as well. Together, The People Code and The Character Code provide a universal message, simple and profound: life is about relationships.

Greatest book to explain personalities, highly recommend it!

5 out of 5 Stars

Helps you understand yourself and others and why people do what they do.

John A. Wood
5 out of 5 stars

Aivatek Inc