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“All Life Is About Relationships”
– Dr. Taylor Hartman

Why the Hartman Color Code strengths assesment Is More Powerful Than Other ToolS

Most personality tests tell you how you behave. The Color Code tells you why. That’s the game-changer.

While popular assessments like DISC, Myers-Briggs, and StrengthsFinder categorize traits and behaviors, they often miss the critical foundation: your core motive—the deep emotional driver behind every choice, reaction, and relationship pattern.

The Hartman Color Code is the only tool that: 

  • Identifies your innate driving motive (not just behavior under stress or preference).
  • Explains the why behind your communication style, leadership tendencies, and emotional needs.
  • Integrates emotional intelligence and motivation theory into a simple, accessible
    model.

Behavior vs. Motive: Why the “Why” Wins

Traditional Tools

  • Measures what you do
  • Focuses on surface behavior
  • Static descriptors
  • One-size coaching

Hartman Color Code

  • Reveals why you do it
  • Uncovers root emotional motivation
  • Dynamic understanding of growth potential
  • Personalized strategies for each motive

Tools like Myers-Briggs (MBTI) give you a personality “type” but don’t explain why you get
defensive, shut down in conflict, or thrive in certain settings. DISC shows your work behavior—great for tasks, but limited for emotional insight.

Other Tools Describe You.

The Color Code Helps You Grow.

Only the Color Code offers a lens to grow relationships, lead authentically, and resolve conflict at its roots.

It’s Coaching-Ready by Design.

Unlike other assessments that require complex certification or interpretation, the Color Code:

  • Uses plain-language categories everyone remembers (Red, Blue, White, Yellow)
  • Sparks deep conversations immediately
  • Aligns naturally with coaching frameworks, team development, and leadership growth
  • Drives immediate application in meetings, feedback sessions, and strategic planning

It Complements, Not Competes.

If you already use tools like StrengthsFinder or MBTI, the Color Code enhances—not replaces—what you’ve learned. It adds the emotional and motivational clarity those tools lack.

the bottom line?

If you want better communication, stronger leadership, deeper trust, and long-term growth… you need to understand why people do what they do.


And there’s only one tool built for that: The Hartman Color Code.

Organizations That Trust the Color Code

  • Microsoft
  • University of Phoenix
  • Louisville Slugger
  • Raytheon
  • 3M
  • Internal Revenue Service
  • U.S. Air Force
  • Bath & Body Works
  • RBM Building Management
  • TruCo
  • …and many more!
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