Strengths

Limitations

Your Personality Style as a red

As a RED your driving core motive is POWER. Power means moving from Point A to Point B. You must see movement. Simply stated, things have to happen. You enjoy working on projects and completing productive work in school, in your career, and in your relationships, as long as it is something YOU choose to do. You are prone to being a workaholic, driving bottom line results. Your focus is on you and your success. Others should not expect you, as a RED, to attach the same importance to things that they may care about (for example, other people’s schooling, careers, and marriages). That empathy comes with your charactered development.

As a RED, you want to look good to others and need to be respected for your knowledge and intellect. You crave approval from others whom you respect and want to be respected even more than you want to be loved. You are strong with your logical, practical mind and expect others to be precise and factual when engaging you. You are typically uncomfortable with tears and other displays of emotion, because your emotional muscle development is not typically as advanced as your innate intellectual orientation.

As a RED, you often become irritated when others are overly sensitive or take what you say "too personally." You state the facts as you see them and rarely begin your assertions by saying "in my opinion". (Why would you? It’s not just your opinion--it’s the right way to see the situation and unless someone can better articulate a better suggestion, yours will carry the day.) Others may feel threatened or ignored when you are simply giving your feedback and stating your case. How you do things often trumps what you say and you can be quite intimidating in the way you present yourself and your ideas. As a RED, you enjoy a good power play. Debating is second nature to you. If others get emotionally involved in arguing over the issues, they may become disappointed to suddenly discover that you have lost interest in any given topic.

When there is a vacuum in leadership, you quickly emerge as the leader. You enjoy taking charge and like the responsibility of being in the driver’s seat. You seek leadership and willingly pay any price for an opportunity to lead if it means achieving a particular goal. You are a relentless competitor and want to control your destiny.

As a RED communicator, you are pragmatic, direct and honest with your opinions. You are efficient in how you articulate your thoughts. You tend to direct conversation in a productive, pragmatic manner, and will generally let others know where they stand in a relationship. As you develop character, you will learn the art of vulnerability which will greatly enhance your effectiveness as a communicator with those you care most about in life.

You are driven to meet your needs and can appear intense and relentless to those around you. If you are an extrovert, you will engage people directly and find tremendous satisfaction in debating issues and discussing different perspectives. If you are introverted, you are more contemplative and your intensity will flow inward and while you enjoy listening to heated debates, you will experience the greatest insights while quietly reflecting within yourself long after a debate has ended.

Whether you are extroverted or introverted, other people perceive you to be intimidating. You are the strong-willed child or "Type-A" personality. You are the child every parent wishes upon their own children—the one that is "just like you," so they can suffer as your parents did with you! You are an excellent employee when you see advancement opportunities in your career. Often times, insecurities get in your way, such as your need to be right all of the time. Sometimes you don’t say, "I’m sorry," because you become uncomfortable with your emotions or you simply don’t see how you behaved inappropriately. Because of your singular focus and intense drive, re-directing your attention can be extremely difficult, especially if you don’t value or respect the person attempting to re-direct you.

Beware of becoming myopic toward your business career to the demise of a balanced life. Check your motive behind your focus, because you are a very powerful player (either positively or negatively) and may someday regret your choices if you make poor or limited ones. You have an emotional depth that will drown you later in life if you are unwilling to assess the impact you and your decisions have on those you love.

You, and the life you lead, are incapable of not impacting others. You have been given tremendous opportunities to lead others and drive for what is good and essential to making this world a better place. You will make a difference, and the only choice you have in the matter is whether the difference you make will be to enhance or limit others’ quality of life. You innately bring strength that can stir change and create options. Others will either honor or harshly dismiss you for the path you choose, because you are never the victim unless you go there on your own accord. Your personality speaks boldly and refuses to be denied. Your driving core motive forms the essence of who you are. It is the innermost reason for your behavior and, therefore influences the way you see and interact with the world around you. Understanding your driving core motive is the key to getting yourself.

Quick Lesson on Motives:

1. Motives are the innermost reasons behind your behavior and form your innate personality. 2. Your driving core motive influences your behavior and acts as the lens through which you see the world. 3. Driving core motive is not linked to heredity or environment. 10/1/2019 TAYLOR HARTMAN ENTERPRISES taylorhartman.com/color_tests/trainer/J-3IlyDNqNmnSJ3PnJKY4g 6/21 4. You have only one core personality, driven by one singular core motive, though; you may have strengths’ and limitations from more than one color.

Remember, as a RED you are motivated by Power. Power means the ability to get things done, moving from Point A to Point B as quickly and directly as possible. In Spanish, the noun "power" comes from the Spanish verb "to be able to do." Your "being able to" translates to a relentless urgency to accomplish tasks you dream worthy of pursuing.

Every RED is different and unique. While you may not possess all the intricate nuances of the RED personality, all REDS share the same driving core motive of POWER, which determines how you see and interact with the world around you. Whether you are 51% RED or 95% RED, your driving core motivation is to make things happen in life. Only people with the same innate personality fully understand how central the driving core motive is to their very being. It is like breathing. It is innate and natural. No driving core motive is positive or negative in and of itself. Driving core motive simply reflects what is most crucial to every individual who shares the same color personality.

. . . . YOUR ROLE AS A HEAVYWEIGHT . . . .

YOUR ROLE AS A heavy weight

As a RED, you are acknowledged to be a "heavy weight" among the personalities. Both REDS and BLUES represent the personality heavy weights, defined as such for their constant desire to control others. Simply stated, you want things your way because you think you know what is best for everyone involved. While you often are insightful, your desire to control others goes against man’s inherent desire for free choice in their lives. Ironically, your greatest nemeses for control are BLUES who not only "think" they are right---they know it! (Good luck with that one!) As a RED, you are more pragmatic than BLUES and willing to acquiesce your control more easily than BLUES. BLUES must feel your sincerity and come to believe your way is in their best interest (and morally legitimate) or they will remain firm in their position, whether stated or not.

Both heavy weights and light weights are critical to the balance of life. WHITES and YELLOWS are classified as light weights solely because they spend their lives refusing to be controlled. They don’t want to spend their energy controlling others, but they definitely don’t appreciate others spending their energy trying to control them. Remember that life is all about relationships. Your ability to understand the roles played by each color will greatly enhance or seriously sabotage your skill in building meaningful relationships with others. You will find yourself more successful by picking your battles and seeking other’s best interests instead of demanding that your way be the way for everyone concerned. That said, your natural leadership provides tremendous guidance and assurance for those in your stewardship.

Relationships are more positive when each personality acknowledges their nature and works to enhance others as well as themselves. Neither is right or wrong. It’s more about motive and timing. For example, there are times when REDS and BLUES need to let go of control and WHITES and YELLOWS would perform better allowing themselves to be controlled. Heavy weights and light weights reflect the balance of nature by bringing opposite perspectives. Both need each other. Both bring styles that enable them to personally survive in life and contribute to the well-being of others. You would do well to embrace the gifts that both heavy weights and light weights bring to the spectrum of relationships.

DO YOU HAVE A SECONDARY COLOR? -YES , blue….

As a core RED with strong secondary BLUE, you have one of the most complex personalities. You face an intense internal struggle and often give mixed messages to those with whom you interact. You can shout at someone for making a mistake one minute (RED) and invite him to join you for lunch "on you" (BLUE guilt) the next. Like a bull in a china closet, you move forcefully through life creating havoc and impacting others only to feel deep remorse once you become aware of the negative consequences (i.e. hurt feelings, damaged egos) of your actions.

There is absolutely nothing you cannot achieve once you have set your mind to it. You are immensely controlling with a rather plodding orientation. You are the ultimate paradox—logic first, with heavy emotion a close second. You push for immediate action, yet feel concern for those your action may have caused distress. You value, and privately pursue tasks first and people-concerns second. You are often conflicted in life and fight daily within yourself to find alignment between your need for creating movement (which is your dominant RED drive) and your desire for connecting with people (secondary BLUE). Sometimes your BLUE drive wins out, and sometimes your RED core overpowers the BLUE, but regardless, you will always thrive on finding the next challenge in life—the next opportunity to make a difference.

You do not sit still nor do you live for yourself alone. You need your life to matter more than simply personally excelling. Holding a child’s hand, for example, while others starve, leaves you feeling powerless and unfulfilled. Mother Theresa exuded the life of a charactered RED with secondary BLUE personality. In order for life to have ultimate meaning, she showed you, as a RED with BLUE, how you must bring your vision to bear on the human condition in such a way that your life creates meaning through service. You will never completely retire from life. You may walk away from a focused career but you will walk right into substance somewhere else. While the beaches of Hawaii may call you, you wouldn’t last there long.

You are relentless, like a defensive tackle, and compete with the best of them. You pride yourself on your follow through and you always show up. You are sentimental and, with age, you are often referred to as a "teddy bear" because of your gruff exterior but marshmallow insides. You love a challenge and never take failure sitting down. You believe you can beat life’s odds and will do whatever it takes to increase your chances of doing so in whatever activity you engage. No matter the situation, you are going to be a dominant and committed player. No fringe activity here. You are always all or nothing, from relationships to completing tasks. "Substance" is your middle name.

When you see the needs and wants of the RED and BLUE personalities you can easily see how it can be a challenge for others to always read you accurately. You may be extremely engaged in one occasion and refuse to even participate in another, based solely on principle. You are never flighty. While you may feel overwhelmed on occasion, you always come out fighting and expecting to make sense of whatever challenges life sends you. You are a very competent individual and worthy opponent in competition. Winning and being legitimate both matter to you. This may produce some rather uncomfortable moments in life, but you will ultimately define your success by how meaningfully you engage others and how proactively you approach life.

Application Activity

You may or may not feel that you necessarily possess all of the needs and wants listed above. Therefore, cross out the needs and wants that don't quite seem to fit you, and circle the top two or three that you feel are most critical to you. Remember, even though there are only four major personality types, no two red are exactly alike. Needs and wants do tend to fluctuate somewhat from one person to the next, especially when a secondary color is present. It is a healthy practice to communicate your top needs and wants to those with whom you are interested in creating a more dynamic relationship.

Stay Congruent

Now that you know who you are, as defined by your driving core motive, you can focus on "being you" more consistently. This concept we call congruence ("acting in harmony with who you innately are") strengthens your self-awareness. When you get out of bed in the morning, isn't it nice to know that the sun is going to rise in the east? We value congruence and our knowing that some things, and people, remain constant. Part of your being effective with others is demonstrating consistency in who you are when you interact with them.

In the process of personal development, congruence comes first by working on getting comfortable with "you" before you move on to developing positive character traits that you don't naturally possess. Trying to grow without first coming into harmony with who you innately are, would be like the Wright Brothers trying to fly without first understanding the laws of physics. Becoming a better "you" by adding to your personality is crucial, but don’t forget the power of your core personality or minimize the value of who you are by deviating from your core altogether. To do so would be extremely limiting to you and your life.

Personal Development Tasks to Consider as a Core red

The following list includes action items for you to pursue in your personal life that will help you improve who you are en route to better relationships. Identify what you should START doing, STOP doing, and CONTINUE doing as a red to reap more happiness and success in your life.

START

• Being more sensitive to others you work with
• Asking for opinions of your peers and team members
• Being more approachable and welcoming of feedback

STOP

• Being right at the expense of a relationship
• Being critical of those around you
• Intimidating others to see results

CONTINUE

• Delegating well to others
• Seeing the big picture
• Helping others focus their efforts

START

• Enjoying living in the moment
• Being more introspective about how you impact friends and family
• Inviting people who live life differently into your life

STOP

• Making all the decisions about how your friends should live their lives
• Being so rigid about completing tasks on your days off
• Getting mad at your family when they disrupt your focus

CONTINUE

• Juggling a variety of interests in your life, which you do so well
• Sharing your gifts of vision with the community
• Challenging the status quo

START

• Laughing more about insignificant things (like the quality of your sex life)
• Paying attention to the needs of your family
• Instigating creative ways to engage significant others

STOP

• Being so selfish with meeting your needs over those of your significant other
• Thinking you know what is best without asking
• Trying to fix your significant other’s life

CONTINUE

• Making decisions about places to go (e.g. to dinner, on dates, for vacation)
• Sharing your vision of how your relationship will be
• Remembering why you fell in love in the first place

WHY COLOR CODE YOUR LIFE ?

When was the last time you saw yourself for who you really are? And, we're not talking about the typical mirror image of yourself, your likes and dislikes, your behavior in any given situation. No, we're talking about who you innately are, what drives you, what makes you who you are. Like an internal mirror, your Color Code Personality Profile reveals the truth about who you are inside. It reveals your innate strengths and limitations, your needs and wants, where you are less likely to succeed. What's more, the cutting edge insights from your personal profile not only reveal who you really are, but they teach you how to leverage your unique personality to enhance the quality of your life.

While personality profiles only explain what you do, the Color Code delves deeper to determine why you do what you do by uncovering your driving core motive, the innermost reason why you do what you do. Instruments that describe simply what you do (behaviorbased) aren't telling you anything you don't know already. In order to improve your life and relationships, you need to understand why you do what you do (motive-based).

Your results from the Color Code will add insight into your life. Your profile takes what scholars at Oxford University regard as the most revolutionary and correct personality theory in existence today -the Color Code- and uses it to provide you with a complete guide to enhancing the quality of your life with the gift of self-awareness. Your Color Code Personality Profile reveals who you innately are. This enables you to understand why you choose certain behaviors, and teaches you how to leverage your unique personality to enhance the quality of your life in just a single sitting.

Recent studies in Emotional Intelligence (EQ) demonstrate that your EQ is four times more critical to your success in life than your IQ. Emotional Intelligence identifies five critical areas of development: self-awareness (Color Code offers you valuable accurate insight into yourself and others), self- regulation (WHITE gift), motivation (RED gift), empathy (BLUE gift), and social skills (YELLOW gift). Understanding your color code and the gifts from each of the personality colors will give you demonstrated advantages in your life. You will discover each of these gifts as you embrace the process of becoming Charactered with the help of specific diagnostic tools we offer you.

WHAT COLORS ARE IN YOUR LIFE?

The Four Basic Core Color Descriptions

When we see a photograph in which we are included, we typically will look first at ourselves. Once we have located ourselves in the picture, we will then look at the others with whom we were photographed. This tendency to look at ourselves first will also exist as you read this report. As you discover yourself, you will find it more intriguing to see how "photogenic" others are who play significant roles in your life. You will not be able to resist applying this new knowledge to your peers, boss, spouse, or children. The following is a very brief synopsis of what all personalities look like so that you are better able to see all those included in the "photograph" of your life.

What follows is a description of the four personality colors. The characteristics outlined are based on the respective driving core motive of each personality color. (Incidentally, when a person is referred to as being a particular color, this should not be misinterpreted as a reference to race or color of skin. Each of us should be color blind in that regard.).

REDS are motivated by POWER. Power simply means moving from point A to point B. These people seek productivity and need to makes things happen. REDS typically think they know the right thing to do. Subsequently they often want their own way in getting things done. They like to be in the driver's seat and willingly pay the price to be in a leadership role. REDS value whatever gets them ahead in life, whether it is in their careers, school endeavors, or personal lives. Whatever REDS value, they get done. They are workaholics. Selfishly, however, they often resist doing anything that doesn't interest them or offer personal incentives.

REDS only value approval from others whom they respect. They seek validation for their practical approach to life, and the ability to enhance the bottom line. REDS would rather be respected than loved and if they can't respect you, they will struggle to love you. REDS are confident, proactive, and visionary, but can also be arrogant, selfish, and insensitive. When you deal with REDS be brief, factual, direct, AND show no fear!

BLUES are motivated by INTIMACY. Intimacy means genuine connection and sharing between people. They need to be understood and appreciated. Everything they do is qualitybased. They are loyal friends, family and business associates. Whatever or whomever they commit to is their sole (and soul) focus. They love to serve and give of themselves freely in order to nurture others' lives.

BLUES come with distinct preferences and have the most controlling personality. While REDS think they are always right, BLUES know they are! Their personal code of ethics is remarkably strong and they expect others to live honest, committed lives as well. BLUES don't lie and struggle intensely when others lie to them. They enjoy sharing meaningful moments in conversation as well as paying close attention to special life events (I.e. birthdays and anniversaries).

BLUES are dependable, thoughtful, and analytical, but can also be selfrighteous, worry-prone, and moody. They are "sainted pit-bulls" who never let go of something or someone once they are committed. When you deal with BLUES be sincere and make a genuine effort to understand and appreciate them for their depth of connection and commitment to quality in life.

WHITES are motivated by PEACE. Peace means harmony with clarity and acceptance in diversity; it is the absence of contention. They are extremely kind and value that from others. They resist confrontation at all costs. To them, feeling good can be more important than being good. They are typically quiet by nature, process things very deeply and objectively with great clarity. Of all the colors, WHITES are the best listeners. They respect people who are direct but recoil from perceived hostility or verbal battle. WHITES don't want to control others and resist being controlled as can be evidenced by their silent stubbornness or passive-aggressive ways.

WHITES need their "alone time" and crave independence. WHITES want to do things their own and in their own time. They ask little of others and resent imposing too intensely of them. WHITES are much more resilient than they often appear. They enjoy hearty endurance and a strong competitiveness, but they don't easily reveal their feelings. WHITES are eventempered, diplomatic, and the voice of reason, but can also be indecisive, (just ask one where they want to go eat!) unexpressive, and emotionally detached. When you deal with WHITES be kind, accept and support their individuality, and look for non-verbal clues in order to accurately identify their feelings.

YELLOWS are motivated by FUN. Fun means being in the moment and enjoying what you are right now regardless of future consequences or expectations of others. They are personally inviting and embrace life as a party that they're hosting. They love playful interaction and can be extremely sociable. They are highly persuasive and seek instant gratification. YELLOWS need to be adored and praised. While YELLOWS are carefree, they often hide their emotional sensitivity and remain on high alert to others' agendas to control them or negatively judge them. YELLOWS typically carry within themselves the gift of a good heart but can become self-centered con artists if undisciplined in their lives.

YELLOWS need to look good socially, and friendships command a high priority in their lives. YELLOWS wake up happy! They are articulate, engaging of others and crave playful adventure. Easily distracted, they can never sit still for long. All YELLOWS could easily be diagnosed ADD. They need to be managed behaviorally or they struggle with focus. They embrace each day in the "present tense" and choose people who, like themselves, enjoy a curious nature. YELLOWS are charismatic, spontaneous, and positive, but can also be irresponsible, obnoxious, and forgetful. YELLOWS live by the motto, "If you don't want me, you can't have me." When you deal with YELLOWS take a positive, upbeat approach and promote light-hearted, creative, and fun interactions.

Filters Impact Your Self-Expression

Despite the remarkable accuracy with which your driving core motive describes your personality, you will always remain uniquely yourself. Numerous "filters" affect self-expression within each of the four colors. For example, consider introversion versus extroversion. Some redS are introverted (their best energy comes from being alone) while other redS are more extroverted (their best energy comes during interaction with others).

Other key factors, which are less significant than driving core motive, but are relevant in creating your unique personality include: intelligence, birth order, gender, religious upbringing, family environment, and cultural forces."

Demographics

Our studies indicate that while different cultures promote and value different colors (core personalities), the general population in each culture runs true to the following percentages:

These percentages vary widely by profession because certain job responsibilities and performance expectations match better (or worse) with various personality types. People are naturally attracted to work that best suits their unique skills and personal preferences. For example, REDS are reflected as a higher percentage of CEOs while YELLOWS have higher representation among Fire Fighters. Any color can be successful in any career, but certain colors find different careers more appealing and easier to achieve success by the very nature of their innate personality fitting easily with performance expectations for the job.

NEXT STEP: BECOMING CHARACTERED

When you look at the personality profile results, it is important that you remember that your profile does NOT put you in a box. It only creates self-awareness, the starting point of positive change. Also, the traits that you see listed under each category were what you came with innately (your nature). You may have already begun to change some or even many of them by choices you've made in your life.

Here are some important principles for you to remember:

1. It is NEVER wise to give up your driving core motive. While it is essential to move away from the limitations of any color, it is just as important to keep "the good stuff" as well. In other words, be true to your personality core, but seek to develop the strengths of the other three colors as well.
2. Whether people around you are familiar with the Color Code or not, they will sense that something is not right about you when your actions stem from limitations outside of your core color. Work on eliminating these limitations first.
3. Get feedback from others, because they typically will see you more accurately than you see yourself.
4. This is a process, not an event. Do not expect to change overnight. The best way to be successful is to consistently work at making progress, no matter how small it may seem. You can get there if you want to!

The key to becoming Charactered can be found in one powerful phrase: Do your work. Doing your work requires paying attention to the parts of your personality that needs fixing (what inadequacies are limiting you, what limiting characteristic traits do you need to overcome, etc.) and spending the time and effort to make those fixes.

People do not typically see who you are inside. They see you for what you are on the outside. They see how you behave. Becoming Charactered means finding positive antidotes from other personalities to replace limitations in your innate personality. Doing your work is vital to getting over yourself because it entails accepting that being who you innately are isn't necessarily the standard that everyone should seek to attain. You must develop the discipline to value the strengths of the other colors and seek to cultivate them yourself, if you want to achieve true success in life.

People behave in four basic patterns. They are Charactered, Healthy, Unhealthy, or Dysfunctional. If people fall under the Charactered pattern, they are exhibiting positive traits outside of their core color. In the Healthy pattern, they are exhibiting positive traits inside their core color. In the Unhealthy pattern, they are exhibiting negative traits inside their core color. In the Dysfunctional pattern, they are exhibiting negative traits outside their core color. In other words, Charactered and Healthy individuals seek to build on the strengths of their personality, while Unhealthy and Dysfunctional individuals let their limitations dictate their lives.

While we may operate in all four patterns at any given time, most people commonly find themselves in one of three blends of these basic patterns. They live predominantly in the realm of Charactered, Healthy-Unhealthy, or Unhealthy-Dysfunctional.

The more Charactered you become, the more valuable you are to yourself and others

WHAT'S NEXT?

Watch for the Hartman Character Code. You can prepare for this by reading Color Your Future by Taylor Hartman, Ph.D.